Outreach Program – DSCL (Sugar)

We created content which was power agnostic and was primarily run on printed charts with a stick. The program was successful as we covered 3000 farmers in the regions through 20 Gramin Ganna Sevaks. And it was successfully rolled out.

About The Client

DCM Shriram Consolidated Limited (DSCL) is a leading business conglomerate with a group turnover of Rs. 5700 crores (approximately USD 1 Billion). The business portfolio of DSCL comprises primarily of two types of businesses:

  • Agri-Rural business:
    Urea and SSP fertilizers, sugar, farm inputs marketing such as DAP, crop care chemicals, hybrid seeds, rural retail chain
  • Chlor-Vinyl business
    Caustic Soda, Chlorine, alcium Carbide, PVC resins, PVC compounds, power and cement. Also it has a value added business Fenesta Building Systems


A lot traditional “Sugar Cane” farmers started migrating towards alternate crops in lieu of the problems faced by the farmers. The sugar mills started facing a lot of crunch in procuring sugarcane and important raw material without which a lot of large mills were facing a closure.
DSCL created an out-reach program for sugar cane farmers to alleviate their fears and understand their concerns. This outreach program was to be driven on ground by Gramin Ganna Sevaks where we were asked to train them so that they could drive the purpose of educating the farmers on the benefits of sugar cane faming, new schemes launched by DSCL to promote an incentivize farmers as well as understand their concerns / challenges so that the same could be appropriately addressed.


We created a training program which was on basic communication skills so that they could share details about the schemes, benefits of sugar can farming and understanding and collating their concerns.
The basic communication skills covered the following:

  • Simple communication which appeals to people’s emotions, logics and ethics
  • Basics of public speaking
  • Objection handling
  • Probing skills
  • Consensus building
  • Closure

Outreach Program – Ministry of Tourism

We created a highly successful program as we covered thousands of auto-rickshaw drivers, vendors and tourist guides across key tourist centers.

Client and its Expectation

The Government of India through ministry of tourism embarked on a prestigious project of educating auto-rickshaw drivers, guides and other such resources about the importance of Atithi Devo Bhawa – through an outreach program for the target audience.
The program was to be driven on ground by 40 tourism volunteers. We were asked to train the volunteers so that they could drive the purpose of educating the target audience on the entire concept of Atithi Devo Bhawa.
The Ministry wanted that tourists were treated with trust, care and integrity as primary


We created a training program which was on basics of customer service so that Atithi Devo Bhawa comes out as a core concept of “Customer Centricity” around which we deliver great experience to the tourists visiting our country.
The content was built along the following lines:

  • National pride
  • Concept – Atithi Devo Bhawa
  • Values – Trust, care and integrity
  • Customer service – A bread winner